SCENTMATIC Corporation, which proposes new customer experiences through the digitalization of olfaction, has implemented innovative store layouts utilizing customer needs data accumulated in the “KAORIUM for sake” sake sommelier AI. As a result, actual retail stores that adopted this system recorded an 8.4-fold increase in sales numbers for top preference-analyzed brands, significantly boosting store revenue.
*KAORIUM is a registered trademark of SCENTMATIC Corporation.
The “KAORIUM for sake” sake sommelier AI is a cutting-edge AI system that merges over 10,000 data points on the flavors and sensory perceptions of sake with the sensibilities of sake sommeliers, having learned from the vast linguistic expressions on the internet and human perceptions of scents. Utilizing natural language processing, it translates the complex flavors of sake into understandable terms, and matches sakes available at the store to desired moods such as “wanting to feel liberated” or “excited,” or preferences like “unique” or “fruity.”
By leveraging “KAORIUM for sake” in store displays, it becomes possible to present exactly what customers are looking for in a more understandable and precise way. For example, analyzing the trends in customer preferences from accumulated data to create a store-specific popularity ranking for sake, or pairing products with sales promotion pop-ups using KAORIUM’s original language and expressions.
As a result, rather than through traditional marketing surveys or questionnaires, this approach creates a sales area that fits the tastes of visitors and achieves a high level of appeal. Sales volumes for the top preference-analyzed sakes have increased by 8.4 times. Plans are underway to expand this to major terminal stores in Tokyo in the future.
